Gig-Economy – Business der Zukunft?
Das, was in den USA schon längst Normalität ist, findet immer mehr auch hier bei uns statt. 2-3 Jobs oder mehr gleichzeitig sind auch hierzulande keine Seltenheit mehr
Die Menschen suchen nach Gelegenheiten/Opportunities, um finanziell irgendwie über die Runden zu kommen. Oder auch wie die Generation Z: um aus der Abhängigkeit einer Festanstellung, dem klassischen 9 to 5 Job auszubrechen.
Könnte die Gig Economy das das Business der Zukunft sein?
Dieser interessante Artikel aus dem Forbes Magazine zeigt Trends auf, die durchaus auch für Europa greifen könnten.
6 Trends That Will Shape The Gig Economy In The 2020s
The question the gig economy faces in the 2020s isn’t whether it will grow, but by how much it will grow.
Already, 36% of American adults engage in some sort of gig work. And labor trends at enterprise companies suggest that the gig economy has a lot of room to expand: Fully two-thirds of major companies are using freelance contracts to lower their labor costs.
Given that the largest companies are already in the best position to pay for talent, small- and medium-sized companies are all but sure to follow.
What To Expect As The Gig Economy Grows
Growth is only the start of the story on how the gig economy will change in the 2020s. As the gig economy matures:
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1. Automation will act as a fork in the road. The gig economy, at least in its 21st-century iteration, exists because of technology. Without the internet, companies would struggle to find, let alone communicate with, their off-site workers.
Widespread automation will drastically change the tasks companies delegate to contractors as well as how contractors complete that work. The question will be whether companies use automation in support of workers, or workers in support of automation.
Uber, for one, has publicly stated that it plans to replace its drivers with self-driving cars. But others, like opportunity platform Nu Skin, want to use automation to empower people working in the gig economy. “We believe the gig economy should generate new opportunities for people, not take them away,” Nu Skin President Ryan Napierski says. To thrive in the new economy, he suggests, companies must prioritize their human experience.
2. Executives will get in the game. When you think about gig workers, who do you picture? Chances are, it’s Uber drivers and freelance writers.
While low-ranking roles will continue to be a big part of the gig economy, those at the top will shift toward gig work as well. WFH has proven that even complex management assignments can be executed by a director who never sees the team face to face. Markets, including labor markets, are driven by demand. If leaders are looking to switch to contracted work, they’ll almost certainly have the chance to do so in the 2020s.
3. Stigmas will slip away. Unfortunately and unfairly, gig workers are still subject to a lot of biases and misunderstandings. As more workers—and more types of workers—join the gig economy, expect many of those to melt away.
Some critics of the gig economy, for example, assume that nobody actually wants to do gig work. But studies suggest that gig workers are every bit as satisfied, if not slightly more, with their line of work than traditional employees.
In the future, gig workers may wear their multiple lines of work as a badge of honor. Members of the gig economy may be seen as driven self-starters to a degree that their traditionally employed peers are not.
4. Regulations will catch up. Because the gig economy is still emerging, labor regulations remain focused around the traditional employment model. But when half or more of U.S. workers are engaged in gigs, expect laws to be rewritten around the gig economy.
For instance, most laws around what benefits companies must provide are based on the number of hours an employee works. But even for full-timers, the Department of Labor’s guidelines for classifying someone as an independent contractor (not an employee, who it entitled to benefits) are complex. In the future, benefits regulations may expand the threshold used to determine which workers must be given benefits.
One area where labor regulations are almost sure to change? Retirement. Because most gig workers receive no pension or 401(k) benefits, they’re largely left to plan for retirement on their own. Although gig workers do contribute to Social Security through mandatory self-employment taxes, retirement structures will need to expand in order to cover gig workers. The fact that gig workers could qualify for unemployment benefits in 2020 reflected a change in the rules that acknowledges the importance of this growing segment of the workforce.
5. Workers’ unions will grow. To secure benefits like healthcare and retirement, gig workers will turn to a model that traditional employees used to negotiate the 40-hour workweek and weekends off: unions. Although gig workers have no right to unionize because they aren’t employees, according to a 2019 decision by the National Labor Relations Board, some political voices are calling for change.
“There are people in the gig economy who go through more jobs in a week than my parents went through in their lifetime,” former Democratic presidential candidate Pete Buttigieg notes. “That’s why I propose we allow gig workers to unionize because a gig is a job and a worker is a worker.”
6. Business services will cater to gig workers. Every year, accountants send seasonal mailers advertising their tax-prep services to local businesses. Marketing agencies, consultants, and software services also cater heavily to traditional business customers.
As more workers go into business for themselves, they’ll need those same services. Expect to see B2B companies broaden their marketing strategies, shifting their spending toward highly targeted Facebook campaigns and local media such as radio.
Growth brings change, and the gig economy is about to go through more of it than the traditional labor market has in decades. And for both workers and corporations, this may be a boon.